Reach prospects before the competition

Identify, expand, and activate first-party audiences by hyper-targeting individuals actively demonstrating buying intent.

A man and a woman are sitting at a table looking at a laptop.

Reach prospects before the competition

Identify, expand, and activate first-party audiences by hyper-targeting individuals actively demonstrating buying intent.

Reach prospects before the competition

Identify, expand, and activate first-party audiences by hyper-targeting individuals actively demonstrating buying intent.

The first vendor to engage wins 70% of the time

Identify and influence prospective customers more effectively

Identify prospects within your Ideal Customer Profile (ICP) demonstrating buying intent on your website at a best-in-class resolution rate of over 50% eliminating the need for gated content.

Identify and influence prospective customers more effectively

Identify prospects within your Ideal Customer Profile (ICP) demonstrating buying intent on your website at a best-in-class resolution rate of over 50% eliminating the need for gated content.

Pay only for impressions to the people that matter to you

Optimize your digital media spend by segmenting first-party ICP data by industry, company, size, geography, personas, etc. and hyper-targeting your activations to specific decision-makers and influencers who are actively in-market by name.

Pay only for impressions to the people that matter to you

Optimize your digital media spend by segmenting first-party ICP data by industry, company, size, geography, personas, etc. and hyper-targeting your activations to specific decision-makers and influencers who are actively in-market by name.

Quantify the effectiveness of your digital marketing spend

When every ad impression is addressable, accountable, and measurable you can understand the impact of each tactic. Matching UTM codes from person-based ads to activities provides insight into what’s working and how to optimize investments to change the perception of marketing from a cost center to a profit driver.

Quantify the effectiveness of your digital marketing spend

When every ad impression is addressable, accountable, and measurable you can understand the impact of each tactic. Matching UTM codes from person-based ads to activities provides insight into what’s working and how to optimize investments to change the perception of marketing from a cost center to a profit driver.

How we do it

We create the path within our identity graph to identify the specific individuals that are researching you or your competitors. This data becomes solely yours to create precision-driven audiences and hyper-targeted activation strategies.

How we do it

We create the path within our identity graph to identify the specific individuals that are researching you or your competitors. This data becomes solely yours to create precision-driven audiences and hyper-targeted activation strategies.

01

The process starts with our identity graph—we monitor 1.4B devices, 1.2B emails against 379M North American profiles. The data in the graph is refreshed monthly with the most robust mobile numbers connecting at a rate of 97%.

02

Compliance for the identity graph is collected through agreed-upon terms of service when users interact with websites in the network. Utilizing a consent string management system already integrated into publisher partner websites.

03

Next, we receive data feeds of all search engine result pages, the win and bid logs from all major DSPs and RTBs, to provide insights on the behaviors at the individual level. We also read every page searched for context to ensure that it is content relevant to buying behavior.

04

Now that you know who you should be targeting and what their behaviors and consumption is both on and off domain you are able to implement hyper-targeted marketing campaigns to drive those prospects to want to engage with you.