Audience Breakdowns in AudienzConnect

August 30, 2024

Understanding the composition of your audience is crucial for effective marketing strategies. AudienzConnect is excited to announce the release of our Audience Breakdowns feature, designed to provide deeper insights into the specific characteristics of your audience segments. 

Overview


The Audience Breakdowns feature in AudienzConnect is part of our comprehensive insights toolkit. It allows users to visually display the distribution of specific characteristics within a defined audience segment. 


This capability is essential for marketing teams that coordinate omnichannel efforts by building and activating customer segments from their data warehouse to various platforms like Facebook, Salesforce, and more. 


As marketers build complex and often large audiences, it can be challenging to fully understand the composition of these audiences. The Breakdowns feature addresses this challenge by enabling users to analyze the distribution of characteristics within their audiences, ensuring that segmentation needs are met every time a new audience is created. 


With AudienzConnect's Breakdowns, users can easily create multiple distribution charts, including pie charts, bar charts, and tables, to visualize audience composition. 


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After validating the audience composition, marketers can confidently deploy the audience across their marketing channels.


Audienz Breaksdowns Use Case


Imagine you're part of a B2B software company preparing to launch a new enterprise solution. The sales and marketing teams aim to create a targeted LinkedIn campaign to reach decision-makers in industries most likely to benefit from the new solution. 


Using AudienzConnect, the team can define their audience logic to include companies within specific industries, job titles, and company sizes.   


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The Audience Breakdowns feature allows the team to visualize the distribution of key characteristics such as industry sector, job function, and company size. 


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For example, the team might discover that a significant portion of their audience consists of mid-sized companies in the technology and finance sectors, with a high concentration of decision-makers in IT and operations roles. This insight enables the team to tailor their messaging to emphasize the solution's ability to streamline operations and enhance IT infrastructure. 


By refining their audience segmentation based on these insights, the marketing team can optimize their LinkedIn campaign's effectiveness, ensuring it resonates with the most relevant audience segments.


Get Started


Audience Breakdowns is now available for all AudienzConnect users. If you're not yet leveraging AudienzConnect's powerful audience insights, we invite you to explore this feature and see how it can enhance your marketing strategies. 


For more information or to request a demo, please contact our team. We are eager to help you unlock the full potential of your audience data with AudienzConnect. This blog post highlights the functionality and benefits of the Audience Breakdowns feature in AudienzConnect, providing a clear and engaging overview for potential users. 

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