Identity Resolution through AudienzID

August 30, 2024

In the rapidly evolving digital marketplace, delivering personalized experiences is crucial for brands aiming to engage effectively with their customers. At the heart of this capability is identity resolution, a process that enables brands to understand who their buyers are and how they interact across various channels. Our solution, AudienzID, is designed to address these challenges, ensuring that your brand can provide the individualized and contextually relevant experiences necessary for optimal conversion. 

The Challenge of Anonymous Visitors 


One of the significant challenges brands face is recognizing visitors who aren't logged in or haven't interacted with the brand in a way that leaves a digital footprint, such as submitting a form or opening a marketing email. Many brands prefer not to create barriers between customers and their content, offers, or products by requiring authentication. The key to overcoming this challenge lies in continuous and real-time onboarding and activation. This approach works in tandem with identity resolution to ensure that your sales and marketing teams have the most up-to-date information. 


How AudienzID Works


One of the significant challenges brands face is recognizing visitors who aren't logged in or haven't interacted with the brand in a way that leaves a digital footprint, such as submitting a form or opening a marketing email. Many brands prefer not to create barriers between customers and their content, offers, or products by requiring authentication. The key to overcoming this challenge lies in continuous and real-time onboarding and activation. This approach works in tandem with identity resolution to ensure that your sales and marketing teams have the most up-to-date information.


Benefits of AudienzID 


Brands equipped with AudienzID can achieve several key benefits:


  • Build a Targeted Audience: Develop your Total Addressable Market (TAM) by focusing on a high-quality audience that truly represents your target buyers, rather than just resembling them. 
  • Integrate Online and Offline Data: Combine behavioral data from various sources to enhance user authentication and gain a comprehensive understanding of their journey. 
  • Personalize Customer Experiences: Tailor product and content recommendations to individual preferences, enhancing customer engagement and satisfaction. 
  • Connect Onsite Behavior to Known Buyers: Use insights from onsite interactions to trigger personalized communications, such as emails, that resonate with your audience. 


Experience AudienzID Firsthand 


We invite you to explore the capabilities of AudienzID with a free trial, allowing you to see firsthand how effectively we can resolve your brand's buyers. This trial provides valuable insights into the importance of high-quality onboarding match rates and the development of a robust identity graph.


A Privacy-Friendly Approach


As third-party cookies become deprecated, AudienzID offers a privacy-friendly path forward, ensuring that your identity resolution efforts comply with evolving privacy standards while still delivering exceptional results. 



Discover how AudienzID can transform your customer engagement strategies and drive meaningful connections with your audience. Contact us today to learn more about how we can support your brand's growth in the digital age.

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